Ads are Coming to the App Store
More than likely sometime in 2010 when you access the App Store via your iPhone or iPod touch, you'll be greeted by one or several advertisements for the first time. Well, that's if Apple's patent FIG. 14 shown below comes to pass.
Apple's patent states that "The display portion can also include one or more advertisements. In the display portion, a first advertisement and a second advertisement are shown near the title bar. In other implementations, only a single advertisement is presented. Alternatively, additional advertisements can be presented. Additionally, while the advertisements are shown near the title bar, one or more advertisements can be presented at different locations on the display portion."
In October, a report titled Apple Prepares to Rock the Market with Hardware Subsidizing Program stirred up a hornets' nest for some reason. It was the first real evidence of Apple considering a hardware subsidizing program in the future. Under the right circumstances, I think the program would open the Apple hardware door to millions of young people wanting to try-out a Mac or iPhone that can't otherwise afford one.
That being said, adding ads to the iPhone/iPod touch App Store UI appears to be on its way. Will that raise your ire as well?
Make a comment – and make your position known to Apple, either way.
Notice: Patently Apple presents only a brief summary of patents with associated graphic(s) for journalistic news purposes as each such patent application and/or Granted Patent is revealed by the U.S. Patent & Trade Office. Readers are cautioned that the full text of any patent application and/or Issued Patent should be read in its entirety for further details. Apple's patent was published in Q3 2009.