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December 21, 2009

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Many of the aps being submitted are nothing more than ads for
the product or service being offered. If I were Apple, I would select
as a start a key market such as realestate, for example, and make an app store
just for that market. Maybe expand to personals; then restuarants, etc.

Apple can simplify this by allowing people to make their widgets, like
we do in Safari now or build templates within Mobile Me.

The app store has turned out to be a big surprise and I think
it can be even bigger if apple would diversify it.

This represents the current App Store. The "AD Blocks" are placed by Apple for internal iTunes Store marketing promotions. tho it would make sense for apple to open a new revenue steam with possible third party co-promotions with money changing hand. Which I would think isn't happening because im sure everyone would currently have a say about it... Apple isn't in need of ad revenue from the App Store at least not yet, after-all the current mobile device hardware all has individual product margins of 40-50 percent

With so many apps available for free, it only stands to reason that Apple wants to generate a little cash. Apple should pool the advertising money or revenue and then divide it amongst the top 100 freebie apps to encourage better apps or budding developers.

Apple badly needs this sort of revenue as a countermeasure against Google. Google is grabbing basically free cash with ad clicks. Apple needs to do the same. I'm sure Wall Street and Apple investors would agree. Companies should pay to get advertising of their products on the iPhone and Apple should also get paid by advertisers every time an iPhone user clicks on an ad. That would be almost an unlimited revenue stream. Apple also needs it's own search engine as a way to slow down Google's cash cow search engine. Apple needs to get with the program or Google will just leave Apple in the dust and soon pass Microsoft.

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