Apple marketing has strategically yet quietly updated and extended their App Store trademark coverage - just as new products for 2010 are being tabled. One such upgrade could translate into seeing an extended line of App Store Specific Gift Cards for this or next Christmas as "prepaid purchase cards and gift cards" are now covered in this upgrade under international class 016. Considering that Apple has surpassed two billion downloads, it would almost seem natural to see App Store specific gift cards roll out in the coming years. The second and perhaps most important classification coverage upgrade that Apple has made in this round, is adding International Class 009 which covers printed material. Under this classification we find "downloadable e-books" that in effect would cover e-versions of "printed publications; periodicals; books; magazines; newsletters; brochures; booklets; pamphlets; manuals; journals; music books; music instruction manuals," and "music magazines." The electronic versions of these materials will play a huge roll in Apple's 2010 Media Pad/Tablet roll out. A new segment supporting e-books is widely expected to be found at the iTunes Store in concert with the new tablet's debut. The added coverage for the App Store trademark at this time is a sure tell-tale sign that Apple's marketing machine is ramping up for this product launch.